📚 Resources
A short list. On purpose. You don't need more information — you need the right few things, and then to go run your business.
Quick win · 1 minute
Pick one. Not five.
Choose one book or one creator from below. Just one. Read it or follow them for a month. Then come back if you want another. Owners who "save" ten resources use zero.
Books (start with the first)
- The E-Myth Revisited — Michael Gerber. Why most small businesses stay small, and how to work on it instead of just in it.
- Profit First — Mike Michalowicz. A dead-simple way to make sure there's money left for you.
- Unreasonable Hospitality — Will Guidara. Making people feel something. Works far beyond restaurants.
- Buy Back Your Time — Dan Martell. Getting yourself out of the tasks that are drowning you.
Podcasts & YouTube (follow one)
- Alex Hormozi — offers, pricing, and the unglamorous basics.
- Dan Martell — time, delegation, and growth for owner-operators.
- Will Guidara — hospitality and customer experience.
- Gary Vaynerchuk — attention and showing up consistently.
- Jon Taffer — blunt operations, especially bars and restaurants.
Tools (free or already yours)
- Google Business Profile — your storefront before your storefront. Free. Set it up →
- Your point-of-sale (Square, Clover, Toast…) — your numbers are already in there. Look at three of them →
- Meta Business Suite — schedule a month of Facebook/Instagram posts in one sitting. Free.
- Canva — good-enough signs and flyers in ten minutes. Free tier is plenty.
- ChatGPT or Claude — your writing assistant. The prompts are here →
Templates
Every module has copy-and-paste templates built in — review asks, checklists, texts, signs. Start with Customer Growth or Business Systems.
Your AI helper (copy this once)
Paste into ChatGPT or Claude. It becomes a patient assistant that writes things for you, ready to use.
You are my friendly marketing helper. I run a small local business and I'm busy — I'm not a marketing expert. Explain things in plain language, keep every suggestion realistic for someone with very little spare time, and give me the exact words or steps to use. Don't overwhelm me — one or two things at a time. When I ask for something (like social posts, a reply to a review, or Google copy), just write it for me, ready to paste. Start by asking me two or three quick questions about my business, then tell me the single easiest thing that would help most.
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