📱 Social Media
You don't need to post every day. You need to look alive. The trap is starting strong and burning out — so make it small on purpose.
Quick win · 20 minutes · once a month
Pick one platform. Batch three posts. Schedule them. Stop.
Choose the one platform your customers actually use (for most local businesses: Facebook). Sit down once, write three posts about real things, schedule them across the month, and close the laptop. Twenty minutes a month beats a daily habit you'll drop by week three.
What actually works
- One platform. Facebook for most local businesses; Instagram if you're visual (food, salon, retail); TikTok only if you enjoy it.
- Real over polished. A busy Friday, a new item, a regular you appreciate, the team. Nobody wants your stock photo.
- Phone photos in good light. Near a window, wipe the lens, hold still. That's the whole photography course.
- Batch and schedule. Meta Business Suite (free) schedules Facebook and Instagram at once.
- Check your "About" section. It's the part nobody looks at after setting up the page — and customers read it. Old bios, old addresses, and dead website links hide there for years.
- Let AI write the captions. You supply the photo and the fact; it supplies the words.
AI prompt
Write 3 short social media posts for my [type of business] for this week. Here's what's going on: [a special, a new item, a busy night, a regular you appreciate, something behind the scenes]. Each under 40 words, warm and real — like the owner wrote it, not an ad. Suggest a simple photo idea for each one.
Templates — ready to use
10-minute Facebook / Instagram page cleanup
Open Meta Business Suite (business.facebook.com) → your page → Edit page info:
☐ Description / About — current? Written for today's business, not from years ago?
☐ Category — specific ("Pizza place", not "Local business")
☐ Website — correct address, and it opens
☐ Phone, email, address — match your Google profile exactly
☐ Hours — match Google
☐ Profile photo = logo · Cover photo = your storefront or your work
☐ Instagram linked to the page (one place to post both)
Caption — new item
New this week: [item]. [One honest line about why you love it]. Come try it — [Business], [street].
Caption — busy night / behind the scenes
[Day] night at [Business]. 🙏 Thank you for keeping us busy — this is why we do it.
Caption — a regular you appreciate
[Name] has been coming in since [year]. Regulars like [him/her/them] are the whole reason this place exists. Thank you. ❤️
4-week mini content calendar
Week 1: something NEW (item, service, hours)
Week 2: a PERSON (team member or a regular)
Week 3: a MOMENT (busy day, behind the scenes)
Week 4: a REASON to come in (special, event, reminder)
Repeat. That's the whole calendar.
Phone photo checklist
☐ Near a window (daylight) ☐ Wipe the lens ☐ Hold still, tap to focus ☐ Fill the frame with the thing ☐ One photo, not ten
Examples
Illustrative examples — not promises. Your results depend on your business.
Bakery: one photo of that morning's tray, posted at 7am, three days a week. No captions longer than a sentence. Their most-shared post was a crooked cake with "we tried."
Auto shop: a monthly "what we fixed this week" photo with a plain-English explanation. Customers started sharing it with friends who had the same noise.
Boutique: batched four posts on the first of every month in 15 minutes. Consistency beat the competitor who posted daily for two weeks and vanished.
Related
Next step
Pick your one platform. Schedule three posts today. Then don't touch it for a month.
Back to all modulesA goodwill resource from Cambium Commercial · separate from your lease · entirely optional. · Tell us how it went · Terms of usePowered by 